When I strap my Max Twelve around my wrist, I observe it's originality and feel my individuality every time. It is a watch that does not come from the traditional watch industry, but from the classic machine industry. This makes it completely independent and open to new possibilities. Find out more about the special features of Max Twelve Watches in the next section.
The TITAN dial is oxidized (anodized) in a water bath by applying a voltage. The color of the dial is determined by the thickness of the oxide layer. MaXII has optimized this process to the highest level and uses a technology from the technical medical field.
MaXII is pioneer in the application of this technology to watches.
Contrary to industrial mass production, a MaXII is not die-cut and is not pressed into its final shape via cold forming. The dial is also not die-cut and not pad-printed.
The production process of a MaXII is made-to-order from start to finish. The case is CNC milled and turned from solid steel, the dial is laser cut. All parts are ground and polished by hand. The final assembly is done in-house.
CNC milling and turning is used in the mechanical engineering industry primarily for small and medium batch sizes. CNC stands for "Computer Numerical Control" of milling and turning machines. It enables fast and customized production. No molds are required. The upper ring (bezel) and the case back are CNC-turned. You can see the circular milling grooves of the cutting blade. The main part of the watch is CNC machined. The typical milling pattern can be seen on the underside around the case back and on the watch bezel.
Fabian Lehner, Dipl. Ing. ETH
Founder
Max Twelve Watches